Service catalog

What we operate for SMEs, how the catalog is organized, and why the scope changes from client to client.

What we operate

We are a digital marketing service company. Teams of specialized agents run the client's marketing every week: content, SEO/GEO, prospecting, CRO and measurement. A human reviews the strategy and approves every sensitive deliverable.

We can carry out a wide range of services, depending on the client. That is why this catalog has no prices and no fixed packages: it shows the digital marketing services we operate, and the scope is defined for each company.

Strategic foundation

Before executing, we define the foundation for how each company will position itself in the market.

  • Defining the target audience.
  • Defining how to communicate the products.
  • Defining the pains and strengths of what the client does, as the basic input for how each company will position itself in the market.

Channel management

This is how clients manage all the channels they have.

  • Social media management.
  • Website management.
  • Traffic management (outbound traffic).
  • A WhatsApp channel inside the website itself.
  • Customer service definition.

Websites and brand

Retrofit or creation of websites and brand.

SEO and GEO

Technical SEO (on-page, sitemap, schema, llms.txt) is continuous. GEO, which means getting the client's brand cited in answers from ChatGPT, Perplexity and Google AI, is continuous too.

GEO is a permanent part of the operation, not a standalone project.

Content

A website with a blog posting schedule. Citable content (blog, landing page, email and social, with a calendar by cluster) is weekly.

There is also in-depth content: downloadable PDF papers with denser content.

Funnel and lead generation

We work on the client's sales engine, with strategy, attraction, nurturing and value generation, reaching a qualified lead and a scheduled meeting. The system qualifies the lead and tries to book a meeting, and the main KPI is a scheduled meeting.

The shopping cart is left for a second phase. There is no sales promise.

LinkedIn management and what comes next

LinkedIn management is part of the catalog.

Coming soon: a withdrawal chat service, so clients can offer that service in their operations.

Deliverables, cadence and how to hire

Each front has its own cadence:

Every month, the client automatically receives a report with data extracted from the dashboard and consolidated, with information about the client's segment and main competitors.

The scope varies from client to client. The price is only given after the diagnosis, in a proposal with price ranges. The model is a monthly retainer plus a one-time setup, with a 6 to 12 month contract and no artificial lock-in.

  • Citable content: weekly.
  • Technical SEO: continuous.
  • GEO: continuous.
  • Prospecting: scheduled.
  • CRO: monthly.
  • ROI BI: monthly.

Start with the diagnosis

Free 30-minute diagnosis. No cost, no commitment.